At the day of launch Nexus4 smart phone has sold out in Google play store in U.K. Within one hour the order become unavailable in Google play store. The 8GB model sold out within the 15 minutes after the sale was started.The price is £239 for the 8GB model and £279 for the 16GB model.  This makes the Google play store comes under demand. The stores put the No Stock notices. In this case Google play store in trouble to deal with their customer’s those are coming for the new order of nexus smart phones. The customer’s were confused when they see the “sold out” in the place of “Coming soon” near to the nexus product in the online. (Checkout 360° of Nexus 4)

It is obvious the nexus 4 achieved a bit hit with customers. But the nexus 4 will be available in O2 and the user get the smart phone free in the contract of £36 a month, via O2's online. Also the online retailer carphone ware house provides the nexus 4 as same as O2. The Vodafone and Three also provides the nexus 4 in the contract of £31 a month.

In the Google+ official page for nexus 4 states” There’s been so much interest for the Nexus lineup that we’ve sold out of some of our initial stock in a few countries! We are working hard to add more Nexus devices to Google Play in the coming weeks to keep up with the high demand. “